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Natural Trend
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Published on: 05/21/ 2008 | By: Alex Quek
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About The Author: Mr Alexander Quek Poh Liak, graduated in 1986 from Kolej Tunku Abdul Rahman, Kuala Lumpur
with a Diploma in Science (with Distinction in Chemistry and Mathematics) and a Bachelor
of Science Degree (Magna Cum Laude) from Campbell University, North Carolina, USA.
He has more than 20 years experience in the Chemical Industry, especially in Personal Care
and Household Care industries.
Website URL: http://www.alexquek.com
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There is an increasing general interest in health and wellness and growing skepticism towards technological intervention in nature. Therefore, there is a move towards products that contain natural ingredients. Growing consumer health awareness is a global phenomenon. The concept of wellness and attitude of more proactive than simply health has become increasingly pervasive, penetrating into almost every aspect of life, from drink and food to cosmetics and toiletries.
The generalized nature of wellness trend is evident from the alignment of beauty lines with non-beauty products which is positioning health products such as vitamins in close proximity to cosmetics. We also notice that more manufacturers have moved into supplying complete wellness systems which is expanding beyond cosmetics and toiletries to “beauty” products that enhance health from the inside. There is also a notable emergence of organic cosmetics and toiletries products.
Natural personal care products have moved from a niche positioning to one of the mainstream. Products based on natural ingredients will spur growth and continue to gain market share. As marketers and consumers discover the benefit of ingredients obtained from plants, or materials derived from the sea, cosmetic scientists will seek to formulate with raw materials of natural origin.
Plant-based skincare industry is growing very rapidly now as can be seen with the many launches by well-known world brands. There is a growing interest in using the most active extract from natural plant ingredients in its most effective or optimum concentration in skin and body care products.
The botanical or vegetal world has endless source of plants having beauty benefits. Each plant extract can be purified and analysed using new and modern technology to derive the most adapted substance or botanical complexes which has perfect affinity with human skin.
The roots, leaves, stems, flowers or fruits can be tapped for valuable extracts, but the best part of the plant will be analysed to establish its unique properties and potential benefits.
Plants besides being useful as food and medicinal, is now being more used as natural products for beauty and well-being. This is what is known as the Natural Trend. |
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ORIGINAL INGREDIENT FOR YOUR WELLNESS !
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